Using Web Analytics in the Library: A Library Technology Report Kate Marek

ISBN: 9780838992364

Published: December 1st 2011

ebook

54 pages


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Using Web Analytics in the Library: A Library Technology Report  by  Kate Marek

Using Web Analytics in the Library: A Library Technology Report by Kate Marek
December 1st 2011 | ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 54 pages | ISBN: 9780838992364 | 10.65 Mb

Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it s essential that libraries andMoreLibraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it s essential that libraries and librarians accurately track the usage of their websites and online resources. In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.

Topics include: * An overview of web analytics tools * Understanding data collection mechanisms * Installing and configuring Google Analytics * Effective reporting and analysis * Case studies of libraries using web analytics



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