Marketing Ethics N. Craig Smith

ISBN: 9781446208106

Published: September 28th 2012

Hardcover

2096 pages


Description

Marketing Ethics  by  N. Craig Smith

Marketing Ethics by N. Craig Smith
September 28th 2012 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 2096 pages | ISBN: 9781446208106 | 5.64 Mb

The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that:MoreThe burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics- offer a descriptive account of how marketers make decisions with ethical content- present normative guidance for marketing decision-making- and address specific ethical issues in marketing practice.

The editors introduction provides an overview of the literature included in the set as well as identifying directions for future research.



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